Built on · Prizma
Prizma — a way onto the marketplaces
Prizma sends your Vera catalogue to Allegro, Kaufland or Alza, while stock, prices and orders stay in the one admin you already know. Live from 1 November 2026.
Prizma live from 1 Nov 2026
The mark
One vertical source and three beams leaving it. That is the whole idea: a single stock in Vera and a catalogue that goes out from it to several marketplaces. The beams differ in length because the channels come online one after another, never all at once.
What is Prizma?
Prizma extends Vera to selling on marketplaces. Your catalogue is published to Allegro, Kaufland, Alza, eBay or Amazon, while stock, prices and orders stay in Vera. So you never run two warehouses that lie to each other, or two admins with things falling between them. Channels are connected one at a time, so after each step you can see what the new one actually brought in and decide whether a further one is worth it.
Platform
Clients and channels grow.
Systems do not.
The catalogue from Vera goes through Prizma to the marketplaces, Iris runs sales and Sigma connects the ERP. Click any part of the diagram.
ERP
Your accounting system
SAP S/4HANA or SuperFaktúra. Master data, orders and invoices that somebody retypes by hand today.
Sigma
Vera ⇄ ERP integration draft 1.0
Connects the ERP with everything else. When a client is added, the connector changes, not the website.
Vera
CMS and e-shop in production since 1 Aug 2026
Content, catalogue, orders and invoices in one place. The single source of truth for the website and the shop.
Prizma
Channel manager live from 1 Nov 2026
The catalogue goes from Vera to marketplaces and comparison sites, orders come back. One stock for every channel.
Channels
Marketplaces and comparison sites
Allegro, Kaufland, Alza, eBay, Amazon and more. They are connected one at a time, so you can see what each channel really brings.
Iris
Console and telemetry working prototype
Runs sales on top of Prizma: a sales policy for each client, an operations overview, billing and audit.
01 · Prizma
How it works, step by step
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1 · The catalogue goes out
Products, photos, parameters and prices are published from Vera to the marketplace. You keep writing them in one place, in the admin you already know.
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2 · Categories are matched
Every marketplace has its own category tree and its own required parameters. We match them to your categories once, together with you, and after that it holds.
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3 · Stock is shared
One stock for the e-shop and for every channel. Sell the last piece on Allegro and it disappears from your own site as well. That is exactly why a second set of stock records is unnecessary.
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4 · Orders come back in
An order from a marketplace lands in Vera next to your own, with the same statuses and the same paperwork. You pack from one screen instead of clicking between portals.
02 · Prizma
What you need to have ready
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A seller account on the marketplace
The contract with Allegro, Kaufland or Alza is yours, not ours. We connect the channel and set it up, but the commission and the selling rules stay between you and the marketplace.
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EAN codes
Most marketplaces match products by their EAN barcode. Without one, a listing either fails their check or ends up in the wrong category.
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Parameters, not just descriptions
Size, colour, material, weight. Buyers on marketplaces filter by these, so a product without them does exist, it just never gets found.
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Delivery terms you can keep
Marketplaces measure how quickly you ship and how often you cancel. Promising three days and keeping them beats promising one and losing your rating.
03 · Prizma
How many channels each class carries
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E-shop · Iskra
0 channels
For now, only a feed for Heureka and Google Merchant. First you find out whether the range sells online at all.
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E-shop · Lúč
1 channel
One real sales channel. Enough to learn whether marketplaces suit your range.
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E-shop · Spektrum
3 channels
Three channels and one shared stock. The only class built for multichannel selling.
One stock
Which marketplaces
- Allegro
- Kaufland
- Alza
- eBay
- Amazon
And others, depending on what you sell.
When Prizma is not worth it
Marketplaces take a commission on every sale and place you beside everyone else selling the same thing. On goods with a thin margin, or on a range nobody else carries, your own e-shop with a Heureka feed usually earns more. We would rather tell you that at the start than connect three channels you switch off six months later.
Prizma and Vera
Prizma stands on Vera, the system behind every class. Without Vera there is nothing to send out, because the catalogue, the stock and the orders all live in it. If you are weighing up both, look at Vera first and then at the e-shop classes in the pricing list.
